Asking Price: ₱42,000,000
plus applicable tax
The store interiors are beautiful and stylish and competes, in terms of design and concept, with top coffee shop brands. The restaurants are known to offer a wide array of premium blends and fresh-brewed tea-based drinks that can best go with the mouth-watering meals. The owners aim to achieve world-class food and beverages to satisfy the customers. Their vision is about giving customers happiness and a sense of joy. What makes this tea blend story different is that they are franchising restaurants and not kiosks. According to owner, their strength is in importation and sourcing of raw materials and these can be taught to new owner.
The interiors look like boutique restaurants and not only are the senses stimulated by the delicious food but also by the tastefully designed space. Be the giver of unique and delightful experiences in food, offering simple yet appetizing variety of choices at reasonable prices, the kind of food selection that will drive customers to keep coming back. Staff are trained to adhere to the company’s core values and very much into character-building resulting to an attitude of being respectful, always smiling and welcoming to customers.
The business was founded in 2011 and acquired by existing owners in 2016. Upon acquisition there were around 20+ stores. The current franchisor-owner has turned the business around and made it consistently profitable and at about a year after acquisition grew the business to more than 70 stores.
The covid pandemic affected the business but they are not desperate and despite the worldwide economic challenges, the business continuously thrives making them one of the most resilient businesses in the country today. They posted positive earnings when others either closed shop or posted negative earnings. Even during the pandemic, this business managed to add franchisees.
Because of this success, new owner can creatively launch this business under new management with huge opportunity to introduce new menus and develop more franchise packages that will suit the needs of the market. New unique ideas for drinks can be added to the already bestseller drinks and meals.
Target market are young professionals, millennials, private schools and universities covering lower B, C, D markets. The company is a member of the Philippine Franchise Association. The company adheres to food safety standards ensuring that the food and beverages they serve are clean and safe. The brand has a history of strong social media presence by celebrity endorsers but because of the pandemic situation, these endorsements are temporarily on hold.
(Note: The number of stores is fluctuating; some close, new ones added during the pandemic situation.)
Reason for selling: Owner is cashing in. Owner is already in advanced age and children are not interested to manage the business; all children are established. Franchisor/Owner is willing to train and guide the buyer for an agreed period of time, showing the way towards sourcing ingredients from the best suppliers in terms of quality and cost. Current Managing Director is willing to stay in whatever agreed management capacity and terms